Awin Tracking Optimisation (Bounceless Tracking)
The first plugin you should activate is Awin’s Tracking Optimisation. To activate any plugin, simply press the slider. To deactivate, press the slider again so that it is in the off position.
The Tracking Optimisation plugin is the most important to activate as it makes sure that the most effective tracking method will be used for any given click. This is determined by the user, your site and the advertiser who is receiving the traffic. For example, it may determine that the most effective tracking method for a particular click is via our 1st party cookies or perhaps Server to Server (API tracking).
The Tracking Optimisation plugin is also the only way to use Awin’s Bounceless Tracking which completely removes any network redirect from tracking. This gives a cleaner and faster user experience and studies have shown that improved page load times lead to higher conversion rates.
By eliminating the network redirect, Awin has removed Bounceless Tracking from the areas of interest for recent browser privacy initiatives such as ITP. This gives Awin highly effective tracking through the Tracking Optimisation plugin, unaffected by browser or device.
How does it work?
The prerequisites for Bounceless Tracking are that both the advertiser and publisher are using the respective Awin MasterTag technology and that the publisher has activated the Tracking Optimization Plugin. As part of Awin’s tracking policy, advertisers should be using the Advertiser MasterTag. Publishers can verify this via the Advertiser Metadata page in the UI. The Publisher MasterTag intercepts an affiliate click event and determines the best tracking flow (bounce or Bounceless) based on the User Agent, as well as the advertiser being linked to.