Convert-a-Link is Awin’s automated linking tool that automatically transforms a plan link in to a tracking link. This only works for advertisers on the Awin network and if you are not a member of their program then Convert-a-Link will let the advertiser know when you have sent them traffic and ask to be added to their list of affiliates.

To get started with Convert-a-Link, simply click the slider in the Publisher MasterTag page of the Awin UI. That’s all you need to do to start automating the creation of affiliate links.

Now when you add a link to an Awin advertiser you can just use the direct link to any of their pages e.g.

Fragrance Direct – this link uses,however, on click Awin tracking will be used as the domain is registered as an Awin advertiser account. This still works if you are using the Tracking Optimisation plugin or Admission which is why the links have been appended with *.