Tracking links are the most important things for publishers, they make sure your sales are recorded and you can be paid a commission. Awin’s Publisher MasterTag is the bedrock of Awin’s tracking. With a single line of JavaScript, you can turn on multiple features within the Awin UI that improve tracking and make affiliate marketing easier so you can focus on creating quality content. While some publishers like to use more complex affiliate links with additional metadata, it is entirely possible to use the MasterTag so that it automates the entire linking process so that you never have to create an Awin link or worry about the technical side of tracking.

This guide will show you how to install the Publisher MasterTag on your SquareSpace site and walkthroughs have also been created for the features you can activate once you have correctly installed the MasterTag.

To get started on Awin, the first step is to install the Publisher MasterTag. Once complete you have instant access to a variety of Awin tools, including the Tracking Optimisation Plugin which makes tracking simple and makes sure your site is always running the most up to date tracking.

The simplest way to install Awin’s Publisher MasterTag is through the WordPress plugin found in the ‘Plugin’ menu under ‘Tools’ in the ‘My Site’ admin area.

Once the plugin is installed you will need to add your Publisher ID in the settings area of the plugin:

Once saved and published, view the page source of any page on your site and then search for your MasterTag within the code. To view page source right click anywhere on the page and click ‘View Page Source’, you can then search the page source by pressing Ctrl+F.

With the MasterTag installed, you can now turn on any Awin created plugin, all of which are free to use. You can find all of the available plugins for your region in in the Publisher MasterTag page in the Awin UI.